Role-aware qualification
Screening can reflect the responsibilities that matter to the brief, including evaluation, recommendation, use and budget authority.
B2B audience access
B2B research panels built around the decision
A useful B2B sample begins with the decision a person can influence. KARI plans qualification around business responsibility, company context and the needs of the study—not job title alone.
How the work is planned
Company context
Industry, company size, department and seniority can be considered together when they are relevant to the research question.
Project-level feasibility
Audience, market, interview length and incidence assumptions are reviewed before fieldwork decisions are made.
Related delivery context
See an anonymized fieldwork scenario.
The case record focuses on the challenge, delivery approach and quality controls rather than client identity.
Related insights
Useful context before the brief.
B2B research7 min read
B2B research · February 5, 2026
A job title is not proof of buying authority
A better B2B screener asks what someone actually does in the decision—not how senior their title sounds. Role, company context and study-specific validation need to agree before a scarce professional respondent is accepted.
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Research operations7 min read
Research operations · August 6, 2026
What software should handle—and what a project manager should
Automate project movement, redirects and routine status updates. Keep feasibility, source choices and fieldwork exceptions with people who can explain the trade-off, document the decision and remain accountable for the outcome.
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Start with the study requirements
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Share the audience, market and timing. We will review feasibility before proposing a route to fieldwork.