Sample Methodology
Source Model
Kari may use directly managed panel communities, supplemental API traffic, and project-specific sources. Each source is assessed in the context of the audience, study design, market, and quality requirements.
First-party means that Kari directly manages the relationship with the participant and the panel data used for that relationship. It does not imply that every project is supplied exclusively from directly managed panel sources.
Recruitment, Profiling & Identity Controls
Directly managed communities use recruitment and double opt-in processes appropriate to the panel. Profiling, identity checks, and deduplication controls are applied to support relevant and reliable participation. The controls used for a project depend on the audience and study risk.
Audience Qualification
A / B2B
Business samples are assessed against the professional attributes and decision-making criteria relevant to the brief.
B / Healthcare
Healthcare samples use qualification steps appropriate to the stated role, specialty, setting, or participant type.
C / Consumer
Consumer samples use demographic, behavioral, market, and study-specific qualification criteria.
Supplemental Sources & Supplier Governance
Supplemental suppliers are subject to project-relevant admission and quality evaluation. Source restrictions, prohibited-source rules, re-subcontracting controls, and project-level source disclosure are considered when a project requires additional supply.
Project-Level Transparency
Where appropriate, Kari can provide project-level summaries covering source composition, quota delivery, quality decisions, and reasons for exclusions. We do not publish sensitive anti-fraud thresholds, supplier lists, device-fingerprinting rules, or other details that could compromise controls.
These website terms provide general information and do not replace an executed Master Services Agreement, Statement of Work, Data Processing Agreement, or other project-specific contract. Where documents conflict, the executed agreement controls.