Profile-led targeting
Demographic, household, category and purchase-related criteria can be configured around the study objective.
Consumer audience access
Consumer research panels for targeted and broad audiences
Consumer studies can require broad population coverage or carefully defined category audiences. KARI aligns profile criteria, market context and quality review to the research design.
How the work is planned
Study-fit recruitment
Audience definitions are reviewed before routing so the participant experience and survey are appropriate to the brief.
Quality across fieldwork
Identity, device, participation and response patterns can be reviewed together before delivery.
Related delivery context
See an anonymized fieldwork scenario.
The case record focuses on the challenge, delivery approach and quality controls rather than client identity.
Related insights
Useful context before the brief.
Panel strategy6 min read
Panel strategy · January 14, 2026
Panel health shows up in the data
Repeated screen-outs and poor survey experiences do more than annoy members. Over time they change who still accepts invitations, how carefully people respond and whether the panel remains representative of the audience a client expects to reach.
Read article
Survey design6 min read
Survey design · March 26, 2026
Designing mobile surveys people can actually finish
Responsive code is only the start. Question wording, instructions, validation and interaction design all need to make sense on a small screen, particularly in markets where a smartphone is the respondent’s primary way to participate.
Read article
Start with the study requirements
Need respondents for a similar study?
Share the audience, market and timing. We will review feasibility before proposing a route to fieldwork.